Video Analytics-as-a-Service

Business Intelligence Analytics

AUDIENCE ATTENTION

Audience Attention analytics measures the customers’ attention span captured at specific spots, giving retailers a good understanding of in-store buying behaviors and customer engagement.

Audience Attention
Applications

Applications

  • Detects the presence of facial features with face recognition algorithms
  • Measures the attention time of the detected face in which the person is actually looking at the media
  • Gives a report on the number of glances a detected face took during a viewing session
  • Understand the average amount of awareness a product or marketing media is gaining to better calculate conversion ratio
Benefits

Benefits

  • Measures the effectiveness of marketing activities or identify the reason for low sales
  • Helps users calculate product conversion ratio (the number of views to the number of purchases for specific products)
  • Alter future product assortments or product development to suit the changing shopping trends of customers
  • Review and improve product displays or marketing displays to enhance customer engagement

Sample report

Sample report