Video Analytics-as-a-Service

Business Intelligence Analytics

CROWD DENSITY

Crowd Density analytics serves to measure the overall activity level within an area, to indicate hot spots, according to where customers stop at often or for longer periods of time.

Crowd Density
Applications

Applications

  • Quantifies the most or least crowded areas in a store or space
  • Optimizes sales and marketing activities by capitalizing on crowd density info
  • Detects the activity level of the area captured within the video frame
  • Reports as an intuitive color overlay to show hot spots and cold zones
Benefits

Benefits

  • Optimizes sales and profits through identifying the most optimal spots for products or advertisement placements
  • Maximizes floor space by shifting popular or commonly bought items to even out activity level in the store as well as retain customers to shop longer
  • Improves customer service by placing retail staffs near high activity spots to readily offer assistance to customers
  • Helps in reviewing store layout to encourage customers to retain in stores

Sample report

Sample report