Video Analytics-as-a-Service

Business Intelligence Analytics

HUMAN TRAFFIC FLOW

Human Traffic Flow analytics tracks the path people take within an area. This helps businesses identify the dominant paths taken by customers within a designated timeframe.

Human Traffic Flow
Applications

Applications

  • Tracks the foot paths taken by shoppers at designated regions
  • Optimizes product and advertising placements
  • Provides information required to optimize store layout, product placement, staff positioning and more
  • Reports as a percentage of people threading to specific areas of a retail store or space
Benefits

Benefits

  • Measures the effectiveness of displays thus allowing managers to make adjustments to attract higher footfall
  • Increases sales or awareness of marketing activities by placing high value products or marketing collaterals at optimal spots
  • Reshuffle the placement of displays, marketing visuals and products to achieve higher traction and sales
  • Improves customer service with an efficient allocation of retail staffs

Sample report

Sample report